Cycle
A brand dedicated to empowering women and facilitating their well-being during their menstrual journey.
3D Designer
Visual Designer
Emmeline Tantry
Winnie Zheng
Kristin Kweon
Adobe Illustrator
Maya
Cycle is a monthly subscription service designed specifically for women who want a more convenient way to manage their menstrual cycle. The user can choose the type and quantity of products and the range of medicine needed. Cyclo ensures the user always has the supplies when they need them.
"No More Stress. Period."
TL;DR
Who
Women who are looking for a more convenient way to manage their menstrual cycle.
What
A subscription service that delivers feminine products and medicine based on user's preferences.
Values
Convenience, Comfort, Privacy, Empathy, Reliability
Mission
Our commitment to reliable delivery means you can stay stress-free through every cycle, period.
Design
Typography
Typography Usage
Graphic Mark
This graphic mark represents the Cycle brand and conveys the message of caring and cycling. It draws inspiration from the letter C in Cycle's wordmark and has been designed as a heart-shaped image formed from cycling-related elements.
Wordmark
This is Cycle's word mark, designed using the Sometimes Times typeface. The word starts with a capitalized "C," followed by lowercase "ycle." To achieve balance, the letters "c" and "e" have been horizontally stretched to resemble a circle shape. The word mark on a lighter background uses the color HEX #891A28.
The word mark on a darker background uses the color HEX #891A28.
Clear Space
Lockup
This is the lockup for Cycle. The arrow head of the graphic mark changed to flow into the word mark smoother in the lockup. The "ycle" should be placed inside the heart, next to the letter "C" and the arrow. Forming the word "Cycle".
Here are two important guidelines to follow when creating the lockup.
Color Palette
Cycle's color palette is inspired by the menstrual cycle of women, reflecting the colors of blood and life. The primary colors for Cycle are HEX #891A28 and HEX #FFF8FA, which work well on various backgrounds, from light to dark. These two colors should cover most situations, while the others serve as supporting colors.
Visual
Brand Application
Animation
This animation showcases the Cycle brand identity in motion, demonstrating how the logo and wordmark work together to create a cohesive and memorable brand experience.
CycleNYC Campaign
The CycleNYC campaign celebrates the cyclical nature of women's wellness throughout the four seasons, showcasing how Cycle adapts to support women's needs year-round. The campaign includes seasonal animations, poster displays, and comprehensive event details.
Seasonal Animations
Spring
Summer
Fall
Winter
Poster Campaign
The Cycle poster campaign showcases the brand's visual identity across different urban environments, creating awareness and engagement in key metropolitan areas.
Event Details
The CycleNYC event features a comprehensive agenda and convenient location details to ensure attendees have the best experience.
3D Event Renders
These 3D renders showcase the CycleNYC event space design, providing a realistic preview of the booth layout and brand experience.
Subscription Box
The Cycle subscription box represents the core product experience, delivering personalized feminine care products directly to customers' doors with thoughtful packaging and branding.
Cycle App
App Overview
The Cycle App is one of the main ways users will be able to personalize and individualize their experience with the brand. It serves as a platform for subscription box management, personal menstrual tracking calendar, and information about Cycle conferences.